Standardizing corporate team imagery means synchronizing the profile photos of all employees under one shared brand guideline — same background, same lighting, same style, same shoot day. The result: the company website’s Team page feels professional, trustworthy, and consistent, instead of each person having their own old selfie style.
The 5-step guide below has been applied for major Gạo Nâu Profile clients such as Vietnam Airlines, Ascend Vietnam Ventures, and GE Energy Hai Phong.
Step 1 — Build a team-image brand guideline
Before shooting, build a guideline covering 6 basic parameters:
| Parameter | Suggestion |
|---|---|
| Background | White (clean), dark gray (serious), or brand color |
| Face framing | Head & shoulders, face fills 60-70% |
| Attire | Shirt or suit in brand color, no large logos |
| Expression | Natural smile (except in legal/financial industries) |
| Lighting | Cinematic 2-3 light setup, not flat |
| Retouch level | Natural, no alteration of identity |
This guideline should be written into a 1-2 page PDF and shared with all employees before the shoot.
Step 2 — Choose the right studio for the scale
For companies under 20 people, shoot at a large studio with a ready-made setup. For 20+ employees, there are 2 options:
Option A — Studio rental for a full session
- Employees travel to the studio in shifts
- Shoot 15-20 people per day
- Lower cost
- Suited for 20-50 person companies
Option B — Pop-up studio at the office
- Photographer brings equipment to the office
- Sets up a temporary shoot room for 1-2 days
- Saves employee time
- Suited for 50-200+ person companies
Gạo Nâu Profile offers both options. The pop-up studio needs at least a 4x5m room, power outlets, and a white wall or portable backdrop.
Step 3 — Plan a reasonable shoot schedule
The schedule depends on team size and work shifts:
| Headcount | Duration | Suggested schedule |
|---|---|---|
| 10-20 | 1 day (4-6 hours) | Morning same day, 1 shift |
| 20-50 | 1-2 days | Split into morning and afternoon shifts |
| 50-100 | 2-3 days | 3 shifts/day, 2-3 consecutive days |
| 100+ | 1 week | Split by department |
Each person needs 10-15 minutes: 3 minutes for hair/attire, 5-7 minutes for shooting, 2-3 minutes for transition.
Tip: Shoot senior leadership in the early morning slots (8-10 AM) for the best lighting and expression. Junior staff are shot mid-day or end of day.
Step 4 — Standard shooting process
The standard process at Gạo Nâu Profile:
Before shooting (5 minutes per person)
- Employee adjusts clothes and hair in front of a mirror
- Stylist checks clothing fit and collar neatness
- Light makeup touch-up (no heavy makeup)
- Brief on basic expressions and poses
During shooting (7 minutes per person)
- Stand in the pre-marked position
- Photographer takes 20-30 shots
- Quick review of the 2-3 best on the monitor
- Select 1 primary shot, take 1-2 backup versions
After shooting (3 minutes per person)
- Employee signs a confirmation sheet
- Adds notes (if there are special requests)
- Receives information about the delivery timeline
Step 5 — Regular updates
Team imagery needs to be updated regularly:
| Type | Frequency |
|---|---|
| New employee photo (onboarding) | Within the first 30 days |
| Full team photo (standardization) | Every 18-24 months |
| Senior leadership photo (CEO, board) | Every 12-18 months |
| Promotion photos | Immediately after promotion |
| Seasonal photos (Tet, year-end) | As communication needs require |
Reference pricing
Complete corporate team packages at Gạo Nâu Profile:
| Scale | Package | Reference price |
|---|---|---|
| 10-20 people | 1 studio concept | 5-8 million VND |
| 20-50 people | 1 studio concept | 8-15 million VND |
| 50-100 people | 1 studio concept | 15-25 million VND |
| 100-200 people | 1-2 concepts, 2-3 days | 25-45 million VND |
| 200+ people | 2 concepts, 1 week, brand guideline | Contact for quote |
Prices include: shooting, light makeup, natural retouching, 1 main photo/person, HD files, delivery within 7-14 days.
Completed case studies
- Ascend Vietnam Ventures (15 partners): 1 studio concept, completed in 1 day
- Vietnam Airlines (cabin crew + leadership): 2 concepts, airline uniforms
- GE Energy Hai Phong (engineers + management + factory): 3 concepts, 1 week
- Ms Quyen BluSaigon (CEO + brand photos): Premium multi-concept studio
Consultation contact
If your business needs to standardize team imagery, contact (+84) 775 243 530. Free quote within 24 hours after providing headcount and intended use.